Since October, I've been pursuing a Master's in Digital Marketing & Growth Hacking at EAE Business School in Barcelona (100% in Spanish!).
This program is pushing me to think more analytically about how brands grow in today’s digital landscape, from performance marketing and paid social strategy to experimentation frameworks and campaign optimization. As an American in Spain, I'm gaining a unique perspective on how international brands navigate different markets and audiences.
Over the past months, I have engaged in case studies, industry conversations with Spanish leaders, and hands-on coursework focused on:
• Paid social strategy and full-funnel campaign planning
• Growth experimentation and testing frameworks
• Performance measurement and digital analytics
• AI and automation in digital marketing
I look forward to continuing to build on these skills and bringing them to real campaigns.